Everyone has motivators. That sounds quite logical but how many people are actually aware of what really motivates their behaviour and what inhibits them? Why do people do what they do and why do they do things the way that they do them? Consider how often conflicts result from a clash in attitudes and responses to one and the same issue or situation? Understanding your own value systems and those of others can provide an invaluable basis for broader understanding and tolerance of a broad spectrum of reactions, choices and behaviour in other people thus leading to opportunities for more effective interaction, collaboration and synergy. Both on an individual and at a team or an organisational level.